B2C Growth
Driving Ideal Traffic to Your Site, and Optimizing Conversions (aka Sales), As One
B2C Growth Services
Revenue growth of Business-to-Consumer or eCommerce is always a priority. We can help bring you direction with confidence, so that you can begin the path to growth and profit.
Our focus is conversions: form submits and purchases; Optimizing the customer journey process so that the right traffic gets to your website, and that the message and offers build trust and a sense of urgency to drive an increase of conversion rates and revenue
Our approach follows our unique method of drive profitable growth.
6-Step Growth Process
Discovery
- Messages and value proposition
- Target audience and personas
- Tools and platforms
- Conversion rates
- Content approach
- Customer journey assessment
Marketing Plan
- Lead magnets
- Funnel/cadence building
- Landing pages for lead capture
- Search engine optimization
- Website content/design update
- Conversion Rate Optimization
Paid Media Plan
- Remnant media (TV and radio)
- Streaming and satellite radio
- YouTube and video
- Social media advertising
- Digital display and retargeting
- Paid search
- Shopping platforms
Alternative Marketing
- Influencer marketing
- Affiliate marketing
- Viral marketing
- Referral marketing
- Public relations
- App marketing
Conversion Optimization
- A/B Testing
- Promotions & Special Offers
- User Experience
- Popup Overlays with Promos
- Reviews & Ratings
- Social Proof Appearance
- Testimonials-Text and Video
- eCommerce Platform optimization
Measurement for Growth
- Media dashboards, showing campaign strategies, channels, costs, and other key metrics
- Sales dashboards, with conversion/revenue metrics by audience segments, with trends
- Customer dashboards, including churn, CLV, product trends, promotional offer results
With performance media campaigns, we optimize aggressively, looking at KPIs such as click rate, conversion rate, return-on-ad spend and channel tactic cost-per-sale. Attribution modeling is critical as well, as a key measure of the buyer’s journey. For DRTV and streaming, for example, we measure channel effectiveness with redirected vanity URLs, unique phone numbers and text messages.
Contact Us for a Free Strategy Session
We combine a focus on performance with cutting edge technology, and together with our obsession to drive growth, aim to be your strategic partners as we grow revenue together.