Our Insights

Some revenue growth insights from the team of Chiefs!

How do you know that a firm needs a better, more comprehensive customer success program?

By Paul Mosenson | Jul 25, 2021

Chief Customer Success Officer Andreas Knoefel speaks with Chief Marketing Officer Paul Mosenson How do you know that you need a better, more comprehensive customer success program? We discuss key…

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What are the key metrics or elements you look at to determine the best customer success program for a company?

By Paul Mosenson | Jul 25, 2021

Chief Customer Success Officer Andreas Knoefel speaks with Chief Marketing Officer Paul Mosenson We discuss the key metrics or elements we look at to determine the best Customer success program…

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Give some examples of the kind of things you do as a Fractional Customer Success Officer when it comes to driving growth for a company,

By Paul Mosenson | Jul 25, 2021

Chief Customer Success Officer Andreas Knoefel speaks with Chief Marketing Officer Paul Mosenson We dscuss some examples of the kind of things Andreas does as a Fractional Customer Success Officer…

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Why should you pay attention to driving revenue from current clients in addition to Net New?

By Paul Mosenson | Jul 25, 2021

Chief Customer Success Officer Andreas Knoefel speaks with Chief Marketing Officer Paul Mosenson Why should you pay attention to driving revenue from current clients in addition to Net New?  You…

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Assessing Website Effectiveness to Drive More Leads

By Paul Mosenson | May 21, 2021

Chief Growth Officer Gary Morgan speaks with Chief Marketing Officer Paul Mosenson An optimized website is critical to engage prospects and convince them to become qualifed leads. We discuss the…

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Buyer’s Journey Optimization. Our Approach to Optimizing Growth

By Paul Mosenson | May 21, 2021

Chief Growth Officer Gary Morgan speaks with Chief Marketing Officer Paul Mosenson Another theme we focus on is buyer’s journey optimization. What is that? How do you optimize the pipeline…

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Conversion rate optimization: what is it and what are the key elements?

By Paul Mosenson | May 21, 2021

Chief Growth Officer Gary Morgan speaks with Chief Marketing Officer Paul Mosenson We speak about conversion rate optimization, and why a healthy conversion rate from lead to sale is so…

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Why is it so critical to have a robust marketing plan to drive growth?

By Paul Mosenson | May 21, 2021

Chief Growth Officer Gary Morgan speaks with Chief Marketing Officer Paul Mosenson Why having a top-notch marketing plan to drive leads is so critical to grow further.  The more quality…

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How do you measure growth and gauge what elements of the plan are working or not working?

By Paul Mosenson | May 20, 2021

CMO Paul Mosenson with Chief Growth Officer Gary Morgan A discussion on measuring growth and gauging what elements of the plan are working or not workin. And when do you…

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