Approach
Our Unique & Cost-Effective Model
The Growth Hacking Advantage
Growth hackers use creative, low-cost strategies and tools to help businesses drive conversions and revenue.
Unlike most agencies, you’re not paying for their staff and high mark-ups/admin fees. We do not hide the fact that we only use top-notch freelancers and growth-hacking alliances who are among the most proven, low-cost, tacticians to executive revenue programs to support our growth strategies. When we recommend tactics to drive growth, we vet the best growth hacking tacticians to implement data-driven conversion-focused solutions with cost-per-acquisition and ROI the top priority.
It’s not just the people we use, it’s the tools and platforms we implement to drive growth efficiently and effectively. You don’t need those older high-cost platforms. Save money and resources. We have reviewed and implement hundreds of tools that solve business problems, and we’ll recommend the ones suited to your needs
Performance-Focused
Your Chief Revenue Growth Team, coupled with our vetted team of growth marketers and alliances, all have one thing in common: growth performance. We’re serious about growing your business by auditing then implementing a robust process that drives growth. Our emphasis on results and business analytics is what sets us apart. We’re anal, but we love doing what we do. Let’s look at some key measures of success we optimize.
For B2B that means generating high quality traffic to landing pages, converting them to leads via high-performing offers, webinars, and lead magnets, and then optimizing lead funnels and sales cadences that transform quality leads into opportunities. That’s where our Chief Sales Officers take the baton, to increase proposal rates and wins, via robust sales engagement processes proven to drive revenue and lifetime value. And, if you’re a manufacturer, with a Get Quote CTA, that’s where our eCommerce conversion mindset drives your growth as well!
Success Mantra
The best measures of successful revenue generation programs are:
- Net-New Revenue. New customers
- Cross-Sell Revenue. Revenue per customer.
One of the many reasons marketing and sales need to align is to agree upon who the ideal client is. Ideal clients are ones you have the best opportunity for cross-sell and or have a likely lifetime value opportunity (loyal). So, we need to optimize all of your marketing and sales enablement efforts and identify gaps. Then we establish a plan to fill those gaps, and we hold ourselves accountable to reach your goals with rigor.
For B2C we put together comprehensive marketing and advertising plans; all trackable for optimal measurement approaches, so that we can make changes on the fly- and that means channel, message, offer, placement, or landing page message. Clients trust us with the process; test and test and build ideal conversion and funnel nurture programs that transform prospects to purchases! Don’t fret about high cost of video creation that other firms charge; count on us to perform with our ABC mantra, Always Be Converting!
Revenue Enablement Process
Why Revenue Enablement is Critical to CMO Success
The average tenure of a CMO is just two years.
Compare that to the average CEO's tenure at ten years; and a CFO and CIO role each at five years. As a marketing professional for more than 20 years, I can say definitively that never before has the marketing function been under this much pressure.
In 2019, Gartner research reported that the B2B buying process is increasingly complex and that an average buying team can have as many as seven to 13 people.
Enter revenue enablement.
More and more B2B CEOs see the value of this strategy as their key to success in today's revenue performance environment and are now turning their attention to creating cross-platform teams inclusive of every step of the customer journey.
Or from ‘click to close’ as we say at Revenue Growth Team.
In this customer-focused environment, everyone in the company is charged with assisting buyers through the funnel to convert them to satisfied customers. Revenue enablement allows the organization to better align with the buyer's journey.
Revenue Growth Team is ready to assist your organization’s revenue enablement.
Contact Us for a Free Strategy Session
We combine a focus on performance with cutting edge technology, and together with our obsession to drive growth, aim to be your strategic partners as we grow revenue together.