Paid Search & Media
Google Paid Search & Digital Media. Our Approach Just Plain Works.
Yes, Your Revenue Growth Team is a team of growth consultants focusing in marketing and sales. We manage inbound; we manage outbound; we manage sales process.
Paul Mosenson, Founder and CMO, is also a media buying/digital channel specialist, and has been buying media for much of his career. Certainly there’s many digital buyers out there, but with our experiences driving quality leads efficiently, you may consider relying on Paul’s skill-set and approach to digital lead generation. Many of his clients over the years have all improved paid media performance with Paul at the helm.
All campaigns are focused on generating the highest conversion rate possible. Landing pages and offers need to be powerful. Keywords and ads aligned with a focus on the benefits of your company. And we would create two campaign categories:
- Mid-Funnel leads. Keywords usually include “what” and “how.” Prospects are looking to learn more about solutions to their business problems. Offers such as white papers and guides generate leads that in turn can be nurtured into opportunities.
- Bottom-Funnel leads. Keywords usually include “companies” “solutions” “software” and specific product needs. These prospects are searching for firms or services that can solve their business problems. They are closer to buying; so your company better make the short list of vendors. We help you do that.
Of course to complement paid search, we’ll put together a robust digital media campaign designed to reach your target audience effectively and efficiently. The list goes on and on pending our strategic plan and goals.
- Digital magazines and content portals
- Native platforms
- And many more
We’ll generate leads for you, and optimize conversion rate. Then we will build nurturing sequences and sales cadences to segue leads into opportunities and closures. It’s the full lead management approach.
And, with our growth-hacking mentality, campaigns are optimized consistently and with rigor, to ensure your budget is being spent smartly. Revenue increases; and growth increases, with our help.
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